For over 50 years' BaByliss PRO have been producing innovative electrical products to inspire the creativity of professional hairdressers, from session to salon and beyond.

BaByliss PRO tools are used by professional stylists & enourage evolving designs & trends. Inspiring creativity & new styles today that will be the must-have looks of tomorrow.

In the beginning...

Much-loved hairstylist Lelievre worked in Paris in the 1960's. With his professional experience, he improved the first ever curling tong built for hair stylists. He then began marketing & distributing his innovation to professionals as well as the public throughout Europe and the BaByliss brand was born!


In 1995, BaByliss was acquired by the Conair Corporation and continued to be a leading manufacturer of high-end professional appliances. BaByliss PRO was launched and the prestige brand expanded worldwide.


By 1998 BaByliss PRO was launched in Australia with superior professional styling tools of European quality, including Hair Dryers, Straighteners, Curling Tongs, Hot Rollers & more.

In 2009 BaByliss PRO brings pure Moroccan argan oil to a collection of hair care products & the successful BaByliss PRO Argan Oil brand was born. Today this has been developed into a full range of care & styling products dedicated to creating & maintaining extraordinary hair.

In 2018 BaByliss PRO is known for professional quality hair products in both Electrical Styling and Hair Care ranges.

With a creative vision in mind, BaBylissPRO gives you the tools to create unlimited styling possibilities.