Much-loved hairstylist Lelievre, worked in Paris in the 1960's. With his professional experience, he improved the first ever curling tong for hair stylists. He then began marketing & distributing his innovation to professionals as well as the public throughout Europe and the BaByliss brand was born!


In 1995, BaByliss was acquired by the Conair Corporation and continued to be a leading manufacturer of high-end professional appliances. BaByliss PRO was launched and the prestige brand expanded worldwide.


By 1998 BaByliss PRO was launched in Australia with superior professional styling tools of European quality, including Hair Dryers, Straighteners, Curling Tongs, Hot Rollers & more.

In 2009 BaByliss PRO brings pure Moroccan argan oil to a collection of hair care products & the successful BaByliss PRO Argan Oil brand was born. Today this has been developed into a full range of care & styling products dedicated to creating & maintaining extraordinary hair.

In 2018 BaByliss PRO is known for professional quality hair products in both Electrical Styling and Hair Care ranges.

With a creative vision in mind, BaBylissPRO gives you the tools to create unlimited possibilities.

“BaByliss PRO offers styling possibilities that are only limited by imagination. The sleek new designs reflect quality and luxury that is expected for a premium brand of this calibre.
— Sharon Blain, World Acclaimed Long Hair Educational Artist