The History

BaByliss PRO’s founder was a much-admired hairstylist, Lelièvre, who was working in Paris in the 1960’s. With his professional experience he improved the first curling tongs & with an associate had the ingenious idea of marketing & distributing this innovation to professionals and the public and the BaByliss brand was born! It’s this drive that has saw BaByliss enjoy a phenomenal rise & acquire an image as the unchallenged brand in the field of hairstyling.  

In 1995, BaByliss was acquired by Conair Corporation and continued to be a leading manufacturer and marketer of high-end professional and consumer care appliances in Europe & continued to expand this prestigious brand worldwide.  

By 1998 BaByliss® PRO electrical styling tools were launched in Australia with superior professional styling tools including dryers, straighteners, curling tongs, hot rollers and more.  

In 2009 BaByliss® PRO launched haircare products utilising the enriching properties of pure Moroccan Argan Oil and the successful BaByliss PRO Argan Oil brand was born. Today this has been developed into a full range of care and styling products dedicated to creating smooth, shiny, frizz-free hair and giving stylists the tools they need in their ongoing quest for extraordinary hair!  

Now in 2014 BaByliss PRO known for its quality and technology is re-inventing the range for electrical tools with additions to offer a complete new range for salon stylists, editorial hairdressers also to bring this salon quality into the hands of salon customers to keep their hair looking salon styled every day.  

With your creative vision, BaByliss PRO gives you the freedom of expression for unlimited possibilities.                          




Multi award-winning Marvin Young is one of the most innovative & sought after Educators in the colour & cutting Industry. His extensive travels throughout the world have allowed him to incorporate international style trends into his work & to educate & entertain audiences throughout the world.  

Marvin has a truly unique presentation style that allows him to educate hairdressers of all backgrounds. He travels the world on behalf of Conair as its Master Educator, demonstrating all its professional products under its various brands.    


Dennis Joseph Colpitts is an educator & member of the global BaByliss PRO Creative Team. He's a young, passionate, 4th generation hair stylist/artist who's inspired by the fact that this industry never stops growing.  

Dennis has been given the opportunity to share the art of "hair tattooing," men's cutting & women’s classic cuts using a clipper on stage for the BaByliss PRO team all over the world including Italy, Australia, Quebec, LA, New York, Orlando, Chicago and most of the United States.  


Having spent over four decades toiling her craft and perfecting her skills, Sharon Blain is one of the most lauded hairdressers and educators in the world today. Her styling covers the full spectrum from stunning bridal and celebrity red carpet hair styling to editorial and avant-garde dressing and she proudly uses Babyliss PRO styling tools in her innovative repertoire of styling techniques. Her outstanding talents have been rewarded by winning Hair Expo Australia’s Educator of the Year title four times & honoured with Hair Expo Australia's Hall of Fame Award.

BaByliss Pro today

A passion for product is at the heart of Conair’s success. It inspires us to develop trendsetting products with innovative technologies, to improve on our classics & expand as a leader on the world stage.  

Behind every great stylist is a great set of tools, & Conair is the company stylists turn to for the best. Our family of professional brands & products - RUSK®, BaByliss® PRO, One ‘N Only® & Satin Smooth®, are well known around the world as the first choice for professionals.  

Established in 1959, Conair Corporation is & still remains a family run & owned business. Over the years, Conair has evolved based on a strong heritage of commitment, research, imagination, innovation & painstaking dedication to the development of performance technologies, setting the standard for the industry to follow, making us the leading global manufacturer & marketer of branded personal care products & small appliances.

Our legendary success in the beauty business began in the world of professional beauty salon supplies – we revolutionized the industry with the introduction of the pistol-grip hairdryer in 1970 & continue to lead the way in state-of-the-art technology & pace-setting developments. We continue to maintain a record-setting pace for launching unique curling irons, straighteners, hairdryers, shears, clippers, trimmers & more, employing the latest technology.  

With our roots in the salon, Conair proudly continues to lead & inspire the industry that helped create the company.  

Globally, Conair markets under a vast range of brands in both the home & professional use categories across 6 continents with sales in over 80 countries around the world. In Australia, Conair has been in operation since 1995, with the business expanding to New Zealand in 1998.      

Today the business now consists of 2 divisions – Professional & Consumer.  

Conair Professional

Conair Professional (t/a Conair Australia Pty Ltd) is the local professional division of Conair Corporation, developing & marketing products into the professional haircare & beauty industry.  

In Australia & New Zealand, Conair Professional operates under 4 key brands in the local professional market – RUSK®, BaByliss® PRO, One ‘N Only® & Satin Smooth®. In New Zealand, these brands are sold via our authorized distributor Salon Warehouse.      

For more information on our other brands:
Rusk® PRO – Visit Email
Satin Smooth® - Visit Email